Ecommerce News Roundup | 28 November 2022
Welcome to this week’s ecommerce & digital news.
OK – so I got it wrong last week about China easing its Covid restrictions…
Meanwhile coffee is coming down in price and it looks like Black Friday is still a thing…lots of stories below.
And for a little light distraction – a useful guide to macro-economics and cows.
via Twitter
Have a good week.
James
UK ECOMMERCE NEWS – Pandora, Doc Martens, Waitrose, …
If you get TikTok right….Pandora sees 200% growth
Pandora has seen sales of one of its charms rocket by over 200% in the UK due to a viral TikTok trend with fans of K-pop group BTS.
RetailGazette
Doc Martens continues to grow
DocMartens
Waitrose appoints new Customer Director
Waitrose has appointed Nathan Ansell as the business’ new customer director to develop the retailer’s multi-channel customer strategy, with a greater focus on “quality, value, service and sustainability”.
GroceryGazette
In the unlikely event that you are feeling very flush – now you can order your Land Rover Defender on-line.
One step up from build-a-bear
LandRover
INTERNATIONAL ECOMMERCE NEWS – Black Friday, Shopify, Coffee,…
Early report on US Black Friday results
Consumer spending looks strong this holiday season, despite a challenging economic climate.
Insider Intelligence
Shopify has inflation busting growth
Merchants selling on Shopify’s ecommerce platform racked up a record £3.12 billion in sales this Black Friday.
RetailGazette
Coffee prices are coming down fast!
See infographic from Steno Research via Twitter
Paid Search still a strong driver in US Black Friday
…figures from Adobe Analytics show paid search was Black Friday’s biggest driver, representing 30% of all online sales.
AdWeek